A canonical tag is an HTML code that helps search engines such as Google to identify the original source of the content. It is a technique utilized by webmasters to prevent duplicate content issues and consolidate ranking signals.
The benefits of using canonical tag for SEO are:
- Avoiding penalization for duplicate content: The use of a canonical tag can help to avoid the risk of being penalized by search engines for having duplicate content on different pages of a website.
- Maintaining the value of the original content: A canonical tag helps to ensure that any value or authority associated with the original content is passed on to the preferred page.
- Consolidating ranking signals: By consolidating the ranking signals for a particular piece of content into one preferred URL, you make it easier for search engines to understand your website architecture and improve your website’s SEO.
- Improving user experience on your website: By eliminating duplicate content, visitors to your website are less likely to encounter irrelevant or confusing content, which can negatively impact user experience.
Overall, using canonical tags is an essential aspect of SEO that can significantly improve the performance of your website in the search engines by preventing duplicate content issues, consolidating ranking signals, and improving user experience.